Free Subscription To Affiliate Summit Magazine

May 22nd, 2008

The gurus at Affiliate Summit have done it again. The brains behind Affiliate Summit, Shawn Collins and Missy Ward, are releasing a magazine called Feed Front. I am proud to be a part of this launch, having contributed an article comparing Affiliate Programs with Ad Networks and Vertical Ad Networks.

You can sign-up here for a free subscription.

Here is a full list of authors and articles:

Issues will be mailed in June 2008. Here are the articles in the first issue:

Social Network Bandwagon…All Aboard!!

May 14th, 2008

Google is slowly unveiling their version of social networking. It’s a little bit different than MySpace, FaceBook, etc but makes it easy to connect your favorite sites with your friends and makes it really easy for brands to create a community on their site.

Google Friend Connect also integrates contact lists from other social networks and users can login using their existing Google, Yahoo, AIM, or OpenID account. Basically if you see Google Friend Connect on a site, log in and you’ll see your friends popup and then you’ll have the ability to invite them to join the site.

This is a really interesting, traffic driving technique although the aesthetics aren’t very pleasing. We’ll just have to wait and see if/how Google will make money from it.

Check it out! – or – See it in Action!

Posted in Search Marketing by Erin M. | | 2 Comments

Something every SEM Manager should know about AdWords Editor

May 12th, 2008

The other day, I ran an AdWords keyword report for one of my clients, and the report indicated that some keywords were inactive. So I went into AdWords Editor to check the keywords and saw that all the keywords were active. So then I thought,

Posted in Search Marketing by Peter Figueredo | | 0 Comments

The importance of your call-to-action

May 9th, 2008

A while back a bunch of us sat in on a landing page optimization webinar, where one of the key points we learned was that calls to action should be more more targeted to the actual action/product. So for example, instead of just a

Posted in Affiliate Marketing, Search Marketing by Guest | | 0 Comments

MSN over Yahoo and taking on Google

May 9th, 2008

Now that MSN has withdrawn their bid to take over Yahoo, they’ve switched their focus to search and the opportunity to capitalize on the increasingly popular arena of display advertising. MSN also claims to have developed new ad technology that will prove to be a better alternative to Google. It will be quite interesting to watch this strategy pan out. Stay tuned!

BusinessWeek has a great article covering the ins and outs of MSN’s strategy. Check it out here.

Posted in Search Marketing by Erin M. | | 0 Comments