Search Insights Provided By Google

August 6th, 2008

Google just added some great info to its Google Trends tool. Primarily geared towards marketers, this new data can tell companies more about what their competitors are doing online. A quick search on one of our clients and their top two competitors yielded some very interesting results. Looking at this info alone it may not seem incredibly valuable…but the trained eye of a search and affiliate expert will now see that this data could provide:

prospective affiliates to recruit (sites also visited by users on competitor websites) NOTE: this list can be expanded further by clicking on the sites listed and see their “also visited” sites. (I would not go farther than 2 levels down here)
affiliates allowed to bid on key search terms
prospective keywords that could be successful based on competitive activity
areas for geotargeting based on competitor traffic

just to name a few

Posted in Affiliate Marketing, Research, Search Marketing by Peter Figueredo | | 0 Comments