Google Analytics Gets Better and the Best Analytics Blog on the WWW
October 27th, 2008
A long time (maybe 10 years) ago, there must have been a day the higher-ups at Google decided that as part of the company’s business model, they would try to release something new almost every week of the year.
This week, Google announced that there will be new features available in their popular (and free) web analytics platform, Google Analytics. What they now offer is a world beyond visits, bounce rates, etc. There are now custom reports, advanced segmentation, API for exporting GA data, new visually-pleasing motion reports, integrated reporting for AdSense, and a slight facelift in the UI. Most of these features are in public beta, except for the API and AdSense reporting (private beta). You can get the full scoop on The Official Google Analytics Blog.
If you really want to learn more about the new beta release, you should visit Avinash Kaushik’s blog, Occam’s Razor. I’ve yet to read a blog as enthusiastic (and funny!) about web analytics as his. Whether it’s basic stuff or advanced data analysis, he actually gets you excited about things that most people would deem objectively boring and tries to get people to become “analytics ninjas.” His practical approach to sifting through data segments in order to give actionable advice is enlightening and simplifying, hence, Occam’s razor. One of my favorite posts is about choosing awesome key performace indicators (KPI). He also likes to use terms like “HiPPO” (highest paid person’s opinion), which I love.
Posted in Search Marketing, Testing/Optimization by Peter Figueredo | | 0 Comments
