MSN adCenter Gets a Makeover
October 28th, 2008
Just barely…
In an effort to compete with the bigger slices of the search marketing pie, Microsoft released adCenter 5.0 on Monday. Do I expect this to have a serious impact on incoming traffic or conversions from Live Search? Not really.
The upgrade includes a faster editorial review process on their end, accessibility options for multiple users on one account, and…wait for it…wait for it…the ability to now pause/resume ads and keywords, which MSN calls “more flexibility in managing campaigns.” Let us now bow our heads in awe of such innovation. They also claim to have added better geographical targeting options. Is it just me, or is the most significant difference the change in layout colors to dark blue and gray and an enhancement in their logo of circles symbolizing, perhaps, the direction and motion of the head any time someone tries to use this service?
Posted in Search Marketing by Peter Figueredo | | 2 Comments
on October 29th, 2008 at 9:54 am
I agree wholeheartedly. Far as i can tell the minimal changes won’t affect conversion. Good post.
on October 29th, 2008 at 10:36 am
I was also struck by how superficial the adCenter 5.0 “improvements” turned out. i must say i do like the dark blue and grey better though, haha…