AffiliateBenchmarks Report Released
December 7th, 2009
Last month, NETexponent’s research division announced the general availability of its second annual report. The report is based on the results of the most comprehensive survey of the affiliate industry to date. Not only did Affiliatebenchmarks (with the help of key partners such as Commission Junction, Google Affiliate Network, Shareasale, Linkshare, MediaTrust and more) secure over 3500 survey respondents, they also grouped respondents into categories based on affiliate advertising income and experience in the space. This strategy allowed for deep analysis into different profile segments and the unique opportunities and challenges for each.
The 2009 AffiliateBenchmarks report is also the only one of its kind to collect data for the benefit of affiliates rather than strictly for advertisers. The digital advertising industry is evolving and changing by the moment. Because many affiliates are getting into the space on a part-time or hobby basis, it’s important they have an up to date resource of information to turn to for maximum return on their time and resources in the channel. That’s not to say, however, that advertisers can not also benefit from the report. In fact, the insights into the preferences and practices of affiliates today are invaluable for advertisers looking to forge the most lucrative relationships.
One thing that is clearly evidence by the report is that the affiliate industry is growing at an incredible pace. In fact, nearly half of all survey respondents joined the industry in the past two years alone. The growth and momentum in this industry further speaks to the importance of research and education as a foundation for new affiliates to come quickly up to speed on the best practices and leading techniques that are driving success for more established affiliates. This report contains data on which merchant categories will likely produce the greatest revenue for affiliates and the best of all the tried-and-true methods of driving traffic to your site.
What this report provides affiliates is a one-stop shop resource and a wealth of insight on how to grow their businesses and become more successful in their techniques and practices. Affiliates will learn what networks are getting high marks from their peers, what advertising channels are returning high profits, what types of programs (and how many) successful affiliates belong to and why- and much more! More established affiliates can turn to the report as a watermark to learn how their practices compare to those of their competitors.
Response from the overall affiliate and advertising industry has been extremely positive, and we are already looking forward to expanding on the report in the next year. To download the full AffiliateBenchmarks 2009 report, visit: http://affiliatebenchmarks.com/products-page/.
Posted in Affiliate Marketing, Online Marketing, Research by Peter Figueredo | | 0 Comments
NETexponent Celebrates the Opening of our New Break Room!
December 4th, 2009
This week, NETexponent co-founder, Chris Kramer, put the ceremonial scissors to the red ribbon stretched across the sliding glass doorway of our new break room. The scissors, surprisingly neither large nor gold, snipped the ribbon to successfully signify the conclusion of the week-long construction in the office and the official opening of the first NETexponent break room.
Now the area surrounding the refrigerators, water cooler, and coffee machine is enclosed with sky blue walls and smooth sliding glass doors. Upon entering the break room, you can find two shiny white tables partnered with eight contemporary, Swedish-engineering inspired (IKEA) chairs. To complete the new space, we will be installing a full-sized fridge in the near future.
Of course, this event was heralded with an invitation sent out to each member of the team, wrought with reference to KitKat’s early 1990’s “Give me a break!” campaign. Following this theme, the team found a dish (just beyond the red ribbon) overflowing with KitKat candy bars. Within an hour of Chris’ ceremonial ribbon cutting, the new space was bustling with conversation and proved an exceptional investment to the environment of NETexponent.
Showing her support and approval of the new room, Valerie Russo, NETexponent’s Online Advertising Coordinator remarked, “I think the new space will help us all relax better while eating lunch and make us more productive when we’re at our desks.” Undoubtedly, the whole team is excited about the utility of having a break room available where they can unwind and relax during lunch or at the end of the day. The open space is also great for brainstorming!
Check Out The Video
Posted in NETexponent Fun by Peter Figueredo | | 1 Comments
Nick Jr. Boost Affiliate Program Launch!
December 1st, 2009
We’re happy to announce the launch of the Nick Jr. Boost Affiliate Program in the LinkShare Network!
About Nick Jr. Boost
Nick Jr. Boost is an online educational service designed for preschoolers through first graders. Nick Jr. Boost helps children learn through exciting, adventure-based games based on core curriculum subjects like literacy, math, art, and Spanish. Kids will have the opportunity to team up and learn with their favorite Nick Jr. characters, including Blue, Diego, and Dora, in a totally personalized environment.
Product Offerings and Commissions:
• Nick Jr. Boost Subscription Product
– Features:
• Includes a 7 Day Free Trial
• Free Gift with a paid subscription
• Kids earn virtual rewards that they can exchange for digital prizes
• Nick Jr. Boost is a safe, secure, advertising-free environment
- 2 subscription pricing models to choose from:
• $5.95 per month / 12-month commitment
• $9.95 per month monthly
- Commission: $7.00 / subscription
• Action Referral Period: 30 Days
Everyone here at NETexponent is delighted about this launch. If you are interested in promoting Nick Jr. Boost via LinkShare, you can apply here. Or, in the Search Advertiser Box in the LinkShare interface, type “Nick Jr. Boost” or “MTV Networks Inc.”
If you have any questions, please feel free to contact us.
Posted in Affiliate Marketing, NETexponent Clients, Online Marketing by Erica M. | | 0 Comments
