AffiliateBenchmarks Report Released
December 7th, 2009
Last month, NETexponent’s research division announced the general availability of its second annual report. The report is based on the results of the most comprehensive survey of the affiliate industry to date. Not only did Affiliatebenchmarks (with the help of key partners such as Commission Junction, Google Affiliate Network, Shareasale, Linkshare, MediaTrust and more) secure over 3500 survey respondents, they also grouped respondents into categories based on affiliate advertising income and experience in the space. This strategy allowed for deep analysis into different profile segments and the unique opportunities and challenges for each.
The 2009 AffiliateBenchmarks report is also the only one of its kind to collect data for the benefit of affiliates rather than strictly for advertisers. The digital advertising industry is evolving and changing by the moment. Because many affiliates are getting into the space on a part-time or hobby basis, it’s important they have an up to date resource of information to turn to for maximum return on their time and resources in the channel. That’s not to say, however, that advertisers can not also benefit from the report. In fact, the insights into the preferences and practices of affiliates today are invaluable for advertisers looking to forge the most lucrative relationships.
One thing that is clearly evidence by the report is that the affiliate industry is growing at an incredible pace. In fact, nearly half of all survey respondents joined the industry in the past two years alone. The growth and momentum in this industry further speaks to the importance of research and education as a foundation for new affiliates to come quickly up to speed on the best practices and leading techniques that are driving success for more established affiliates. This report contains data on which merchant categories will likely produce the greatest revenue for affiliates and the best of all the tried-and-true methods of driving traffic to your site.
What this report provides affiliates is a one-stop shop resource and a wealth of insight on how to grow their businesses and become more successful in their techniques and practices. Affiliates will learn what networks are getting high marks from their peers, what advertising channels are returning high profits, what types of programs (and how many) successful affiliates belong to and why- and much more! More established affiliates can turn to the report as a watermark to learn how their practices compare to those of their competitors.
Response from the overall affiliate and advertising industry has been extremely positive, and we are already looking forward to expanding on the report in the next year. To download the full AffiliateBenchmarks 2009 report, visit: http://affiliatebenchmarks.com/products-page/.
Posted in Affiliate Marketing, Online Marketing, Research by Peter Figueredo | | 0 Comments
