Inc. Magazine Lists Us Among The Fastest Growing Private Companies For A 2nd Year
August 24th, 2010
Today Inc. Magazine released its annual list of the 5000 fastest growing private companies in the United States. We are very proud that NETexponent made the list for the second year in a row. In 2009 we applied for the first time and achieved a rank of 1,216 out of 5,000. Our team has continued to work very hard sincethen and we jumped up to a rank of 707 out of 5,000 in the 2010 list.
The rankings are based on company growth rates for a trailing 3 year period. NETexponent grew an impressive 431% from 2006 – 2009 and that is what earned us the honor of being ranked #707 on the 2010 list. This tremendous growth rate is something that we can celebrate with our clients because most of our revenue is performance based. Our ability to earn more agency revenue is directly related to our ability to drive more sales for our clients.
We share this honor with our amazing clients, wonderful partners, and dedicated staff. Thank you all for helping us to earn this award.
In 2010 we have continued our growth trend by increasing our clients’ revenue year-over-year and adding great new clients like Dick’s Sporting Goods. We are looking forward to the 2011 Inc. 5000 report…lets see how far we can jump up in the rankings next year!
Posted in Awards and Honors by Peter Figueredo | | 1 Comments
Eileen Ciravolo Wins Our First Annual NCAA Client Pool
May 12th, 2010
Eileen Ciravolo, Audible’s audacious Traffic Coordinator, is the winner of our First Annual NCAA Tournament Client Pool! Moving ahead of 28 other hopefuls, we recently presented Eileen with a silver plated basketball trophy to share with her office, friends, and family. She also got to take home a little something extra – a brand new iPad! What’s the first thing she’ll be doing with her new gadget? “There’s a the Kindle app, so I’ll definitely be using that. And, of course, the Twitter app, too!”
When asked how she came up with her winning round up, blind luck was attributed. “It took me about two second to pick my teams,” she claims. “I think Duke is good.’ So I picked them. ‘I think Texas is good.’ So, I’ll pick them! That was it. I got very lucky.”
Eileen shares a little more about herself with us:
Audible's Eileen Ciravolo Wins!
Audible has been a part of the NETexponent crew for just over 5 years and we hear it’s a great place to be. Tell us more about your life over there: “I’ve been here for almost 2 years and it truly is a great place to work. I’m the traffic coordinator for the creative department. I’m in charge of making sure all the projects that need copy and design work are scheduled with designers and track the progress from kick-off through to completion. My day to day can be a bit hectic since I’m usually chasing someone down for more information or giving them status updates on things. I’m a very organized planner, so I’m able to stay on top of all the moving parts of various projects while keeping things on track.”
We’ve witnessed your basketball prowess. Are you a big into sports? “I’m a hardcore baseball fan – the Mets are my team. I even play fantasy baseball! The MLB app is one that I’ll surely be using on my new iPad to keep track of the Mets and my fantasy players!”
We can’t help but think that being a part of Audible.com would be a dream for any book lover. “Sure is!”
Give us your top 3 Aubible audio books recommendations: “There are so many great books it’s hard to choose just 3! My first listen was President Obama’s Dreams of My Father, which he narrated himself. Dave Cullen’s Columbine was a harrowing look into the Columbine Massacre. It was a scary but interesting listen. And to be a bit lighthearted, Waiter Rant by The Waiter was very funny – you’ll learn the secrets of what really goes on in the kitchen and what your waiters really think of you when you’re out to eat!”
Eileen talks about discovering her big win!
NETexponent would also like to send a shout out of Honorable Mention to Joe Crowley of Total Gym. It was close!
Posted in Awards and Honors, Events, NETexponent Clients, NETexponent Fun by Lindsey E. | | 0 Comments
Our Affiliate Partners Make Parenting Magazine’s “Best” List
April 22nd, 2010
At a time when everyone seems to be looking for a great deal, websites spring up daily competing to offer the best ones to the eager online community. In particular, families need to conserve their money and find the best deals they can for purchases. Many websites have emerged to help fill this need over the years and we have done our best to establish strong relationships with leaders in this category. We’re excited to note that quite a few of the affiliates we work with are listed among Parenting Magazine’s Best Coupon Sites For Moms, hitting home runs with one of the most consistently coveted demographics in advertising history.
- www.couponshouse.com
- www.fabuloussavings.com
- www.alexscoupons.com
- www.redplum.com
- www.flamingoworld.com-
- www.couponcabin.com
- www.couponmom.com
- www.couponmountain.com
- www.thecouponclippers.com
- www.savingsmania.com
- www.retailmenot.com
- www.couponchief.com
- www.dealcatcher.com
- www.swapbabygoods.com
- www.momsview.com
- www.clevermoms.com
- www.freeshipping.org
Congrats to all that made the list from your friends here at NETexponent. To see the full list check out Parenting.com.
Posted in Affiliate Marketing, Awards and Honors, Online Marketing by Lindsey E. | | 0 Comments
A Year in Review
January 6th, 2010
We’re proud to say that 2009 was an exceptional year for NETexponent. We grew as a team and also in our list of clients. Not to mention, NETexponent was recognized with a few awards and several write-ups on notable industry blogs and online forums. This year, we even expanded the list of services that we offer in order to better serve the needs of our new clients.
New Clients
To start, we’ve signed quite a few new clients this year, and some of these relationships grew even further after their initial inception. Early this year, we began working with Total Gym Direct by managing their relatively mature affiliate program. After several successful months, we extended our partnership into managing their search engine marketing efforts, as well.
Shortly after beginning our relationship with Total Gym Direct, we began working with Pingo, a pre-paid calling card service of iBasis, which is a leading carrier of international and long distance phone calls. With this new partnership, NETexponent was able to improve Pingo’s SEM program and enhance their online sales presence. Also early in 2009, we began managing SMX’s affiliate program; having attended the bi-annual search conference in the past, our team had a comfortable understanding of the events and the improvements we could make to the program.
In the fall, we greatly increased the size and diversity of our list of clients, and subsequently our team grew as well! Simultaneously, our affiliate program management grew to include Hot Topic and its subsidiaries Torrid and Shockhound. NETexponent took on managing Automotive Concepts’ (an online auto parts retailer) and Yola’s (website building tools) affiliate programs, too.
SEO Service
Recently, after bringing an industry executive onto our team, we launched our SEO services. These are quickly gaining prominence in our portfolio of search marketing services alongside our long-established paid search programs. We are implementing these services for one of our newest clients, American Listed, a free online classified listings website.
New team members
As mentioned, with the growth of our client roster, we have been excited to expand our team with a number of new positions filled by professionals with impressive, diverse backgrounds. We welcomed the following individuals to the team during 2009:
Wei Zhang- IT Analyst Valerie Russo – Affiliate Media Coordinator
Alex Watson- Marketing Coordinator
Estefanie Duque- Office Manager Nir Shemesh- Senior Search Media Manager Lindsey Murphy- Search Media Coordinator
Noelle Huter- Affiliate Media Manager Julianne Bohl- Search Media Manager Jessica Baier- Account Coordinator
Under the tutelage of our experienced staff, these folks hit the ground running and have become integral parts of our award-winning team.
Awards
Topseos publishes monthly rankings of the top companies in various online marketing fields. In October, topseos ranked NETexponent the 5th best Affiliate Marketing Agency, and we have since stayed in the top five. To see the most recently published list, visit topseos.
In early September, NETexponent was featured on Inc. Magazine’s 500│5000 list of the 5000 fastest growing independent companies. We are extremely proud of our fast-paced growth and for the recognition by Inc. Magazine. Because our revenue is primarily performance-based, we issued a press release heralding this acknowledgment as a recognition of our clients’ success over the past four years.
Speaking engagements
This year, many NETexponent team members demonstrated our industry expertise by speaking at a number of leading conferences in search and affiliate marketing.
First, at the Search Engine Strategies Conference and Exposition, Peter Figueredo joined a panel of industry experts for a session called ‘Dealing With Affiliates: A Roadmap to Success.’ Here, Peter shared with the audience the ‘Good, the Bad, and the Ugly’ of affiliate marketing. He described some of the ways affiliate marketing can be successfully married with search engine marketing practices for a synergistic effect on sales for the client. However, Peter also outlined some of the negative ways that affiliate marketers can abuse SEM and create added competition for advertiser’s search campaigns.
In August, Senior Affiliate Media Manager Sal Conca spoke at Affiliate Summit East during a session discussing affiliate websites’ dynamic shopping features. This panel covered all subjects including website creative, optimization, merchant relationships and analytics/reporting.
At Commission Junction University (CJU), during the “Affiliate Marketing: The Whole Truth” workshop, Peter presented some results from the AffiliateBenchmarks report. These teaser facts gave a broad overview of some of the recently analyzed data points to spark interest in the report that was due to be completed and released shortly after.
On November 10th, at PubCon Las Vegas, Chris Kramer presented data from the newly completed 2009 AffiliateBenchmarks report. This data supported the theme of the session which addressed the varying quality of available market research. Chris cited research applicable to both search and affiliate marketing, and the whole event was promoted in a press release sent out a week before the session.
2009 AffiliateBenchmarks Report
In November, we began a hard release process of the 2009 AffiliateBenchmarks report, following a soft release period in which we sent out the completed report to everyone who filled out the survey in its entirety back in July. Each wave of promotion garnered attention from industry publications and leaders, which we expedited by working with an external agency to assist in the promotion.
In the end, the report and slices of its data were featured on EasyAffiliateMarketing.biz, TJantunen.com, the Performance Marketing Alliance, Website Magazine, digiday: DAILY, Internet Vibes, Visibility Magazine, Biz Report, Marketing Charts, Marketing Vox, Market Scan, MediaTrust. These forums, organizations and blogs all took interest in the report because of its previously unheard of sample size of 3,500 respondent and the depth of its analysis.
Posted in Awards and Honors, Meet Us, NETexponent Clients, NETexponent Fun by Peter Figueredo | | 0 Comments
Vote For The Affiliate Marketing Pinnacle Awards
October 28th, 2008
Cast your vote before October 31st for your top choice in each of the following areas:
- Affiliate of the year
- Affiliate manager of the year
- Exceptional merchant
- Affiliate advocate
- Best blogger
- Affiliate marketing legend
Posted in Affiliate Marketing, Awards and Honors by Peter Figueredo | | 0 Comments
Peter Figueredo Elected To The Performance Marketing Alliance Advisory Board
July 9th, 2008
The votes are in and I am proud to have been elected to the Performance Marketing Alliance (PMA) Advisory Board or FAB. I wrote about this group when it was first announced and provided some thoughts o
n ways to ensure proper growth. Now it is time to put my effort where my mouth is and get it done.
The election process was conducted over the last week. The voting committee was made up of over 100 affiliate marketing industry experts. They were asked to choose the top two nominees in multiple categories.
Congratulations to all the winners:
Agency
Peter Figueredo – CEO & Co-Founder
Posted in Affiliate Marketing, Awards and Honors by Peter Figueredo | | 0 Comments
