Top Takeaways from SES NY

March 26th, 2010

Here are my top discoveries from SES NY ordered from “Hey! Good idea that’s interesting” to “Boom!  What was that?! That was my mind being blown!”

  • No two advertisers have the same attribution model. Use attribution to see what media mix gives the highest ROI for your product.
  • Don’t just measure a video’s success on CTR – do an engagement analysis.  How many people started the video?  How many people hit the :30 mark, 1 minute?  How many people rewound, fast forwarded, paused?
  • When it comes to link building it’s more important what others say about you than what you say about yourself.  This is true in real life too by the way :)
  • Successful link building comes from finding the authority on your keywords, seeing who links to them, and then getting those sites to link back to you.
  • CTR increased 94% if the user was exposed to social media before searching.
  • SEO results are moving closer and closer to the fold.  Search for ‘lamp table’ and expand all the product boxes, you’ll see what I mean.
  • YouTube is the #2 search engine.
  • 4% of internet users never search.  Don’t ask me what they’re doing.  I guess they have a URL directory in their brain which updates in real time.
  • And….a glimpse into a crystal ball……There’s an app for everything why would anyone open a browser?!

Posted in Events, Online Marketing, Search Marketing, Social Media, Video Ads by Erin M. | | 0 Comments

Sponsored Videos on YouTube

November 13th, 2008

The day has come! Advertisers are now able to post sponsored videos on YouTube and it holds many of the same attributes as Google Ads.

  • Operates on a CPC bidding model.
  • Video is triggered by designated keywords.
  • Promotion text has the same character limits as Google ads (25, 35, 35).

Here’s a great video demonstrating how to create ads and also how they are displayed.

Google search ads have a tendency to be used heavily (or solely) by direct marketers and are not really applicable for aspiring artists and the like. However, YouTube ads provide the starving artist an outlet for greater visibility and comfort in knowing their video will be seen. The trick is, they need to be able to afford it. Will the garage band down the street use YouTube ads? Will YouTube ads become viral or will the community view them as sellouts (no pun intended)? My guess is the garage band sticks to their MySpace page, and YouTube ads stay that way, as ads.

Posted in Online Marketing, Search Marketing, Social Media, Video Ads by Erin M. | | 1 Comments