http://blog.netexponent.com Uncommon Insights from Search and Affiliate Experts Wed, 10 Mar 2010 21:45:12 +0000 http://backend.userland.com/rss092 en Evidently, frequent updates of what other users are merely doing at all times no longer enough, so social media outlets are integrating mapping software to allow users to attach their locations to their posts as well. All of the biggest players are unveiling new geolocation features and some businesses ... http://blog.netexponent.com/2010/03/putting-social-media-on-the-map/ On Wednesday March 3rd, Facebook and Omniture announced a new platform for businesses utilizing Facebook as a promotional medium.  By joining forces, the two companies can provide marketers using the increasingly prevalent advertising and social medium with the ability to analyze its impact. The two companies will begin by ... http://blog.netexponent.com/2010/03/facebook-officially-graduates-to-marketing-channel-status/ Certainly one of the most difficult parts of communicating the findings of a handful of data is finding the best way to represent it.  Certainly, the right type of graph will make the insights leap out to the reader, while the wrong representation will smother the findings in complexity.  ... http://blog.netexponent.com/2010/02/dress-your-data-in-its-sunday-best/ Since NETexponent began managing both search and affiliate programs, we have always preached a holistic approach to marketing programs.  Much to our surprise, this appeared to be a novel idea in the industry. Of course, this general lack of industry oversight has benefited NETexponent as other players have taken ... http://blog.netexponent.com/2010/02/managing-director-of-affilinet-uk-preaches-a-holistic-approach/ Recently, the leading experts in the Internet Marketing field, "the Gang of 88", collaborated on an in-depth guide to internet marketing.  This guide will provide three minute lessons on Affiliate Marketing, Email Marketing, SEO, SEM, etc...essentially, all areas of the online marketing landscape.  Of these contributions, editors Shawn Collins and ... http://blog.netexponent.com/2010/02/internet-marketing-from-the-real-experts/ Performance marketing agency Efficient Frontier released a research report outlining the overall performance of the search marketing space in the fourth quarter of 2009. These results have specific implications in terms of the strength of the economic rebound and the health of industries that favor certain engines over others. The ... http://blog.netexponent.com/2010/02/retail-rebounds-fourth-quarter-sem-spend-recap/ Before forming a client relationship with the Search Marketing Expo, we at NETexponent had been attendees of the leading search conference for years.  This convention, produced by Third Door Media, always attracts highly distinguished speakers, and SMX West-Santa Clara will not disappoint.  This year's keynote speaker, Microsoft ... http://blog.netexponent.com/2010/01/catch-the-netexponent-team-at-smx-in-santa-clara-california-march-2nd-4th/ I recently wrote an article for iMediaConnection and I thought I would share some of the insights with our blog readers. Article Highlights: Affiliate marketers consistently realize positive returns on any investment they make in their marketing efforts Affiliate networks play a large role in helping affiliates learn about and evaluate new opportunities ... http://blog.netexponent.com/2010/01/best-kept-secrets-of-affiliate-marketing-success/ The NETexponent crew is off to Las Vegas for Affiliate Summit West. In fact I am typing this from my Virgin Atlantic flight (gotta love wifi on planes). Are you going to be at Affiliate Summit West? Want to connect with our team? Here is how you find us. 1. Visit us ... http://blog.netexponent.com/2010/01/affiliate-summit-west-2010/ We're proud to say that 2009 was an exceptional year for NETexponent. We grew as a team and also in our list of clients. Not to mention, NETexponent was recognized with a few awards and several write-ups on notable industry blogs and online forums. This year, we ... http://blog.netexponent.com/2010/01/a-year-in-review/